Willow Beauty on Broughshane Street are an official Mission Christmas Cash For Kids Appeal drop off point in Ballymena town centre. Many of you will be familiar with this annual appeal which is run by Downtown Radio, Cool FM and Downtown Country. People all across Northern Ireland donate toys which are then distributed to disadvantaged kids in our communities.

Cash For Kids Appeal Drop Off Point in Ballymena Town Centre

Willow Beauty on Broughshane Street is a Mission Christmas Cash For Kids Appeal drop off point in Ballymena town centre.

Mission Christmas Cash For Kids is an Appeal which ‘helps to provide Christmas gifts to disadvantaged children in Northern Ireland who would otherwise, through no fault of their own, wake up to nothing this Christmas.’

Here’s a few facts from CoolFM/Downtown Radio about the campaign.

  • Almost 1 in 4 children in Northern Ireland are currently living in poverty.
  • In 2016, 13,361 local children were supported thanks to Mission Christmas.

How can you help?

  • You can donate a toy or toys at any Mission Christmas drop off point. Willow Beauty on Broughshane Street is one of these.
  • Toys must be new and unwrapped, so they can be sorted for distribution.

Find out more about the Mission Christmas Cash For Kids Northern Ireland Appeal by going to the Cool FM or Downtown websites. Keep up-to-date with progress by liking the Cash for Kids NI Facebook page here.

Cash For Kids Appeal Drop Off Point in Ballymena Town Centre

If you would like to donate to the Appeal this year, Willow Beauty on Broughshane Street are an official drop off point. Really handy if you are out shopping in Ballymena town centre, they are just a few meters from The Bandstand. When you’re out and about buying presents please consider buying an extra one for this fantastic Appeal. Please have your toys donated before the closing date of Monday 18th December.

Willow Beauty, Broughshane Street – Cash For Kids Appeal Drop Off Point in Ballymena Town Centre