Ally Simpson

Digital? Hardly anyone’s actually doing it

Posted by Ally Simpson | Apr 7, 2017 |

Very few organisations have become truly agile. Regardless of the hype over the shift to ‘digital’, hardly any organisations have actually made the shift. – Quote: Steve Hamilton BMC software – source We have written in simple terms about ‘digital’ media, social media and blogging since we started this thing. I’ve personally been writing about it, mulling it over and talking to people about it in some shape or form for 12+ years. The above quote was like a punch in the face. In a good way. If a punch in the face can ever be good. We need...

Bradley Mountain in Ballymena

Posted by Ally Simpson | Apr 5, 2017 |

Bradley Mountain is based in San Diego, CA. We are currently a team of 4. Each of us are craftsmen and love what we do. While we are known for our bag collection, we are a lifestyle brand. We make things like the Utility Roll and the Adventure Log to help people in practical ways have a simple set of tools to tackle their dreams and goals. All of our products are made in the US. We source natural materials and work hard to create durable goods that could even outlast you! Find out more on the Bradley Mountain...

How do you view the web

Posted by Ally Simpson | Apr 3, 2017 |

Viewing the web as a platform for generosity is very different than seeing an opportunity to turn it into an ATM machine. The way we spend our time online determines not only whether or not the community we choose grows and thrives, but it decides whether or not we will be part of what is built. “What can I contribute today,” might be the very best way to become part of a community. Relentless generosity brings us closer together. – Seth Godin – source. This is why we write for FREE. It’s why we want more of you to...

Middletown Coffee Bonanza

Posted by Ally Simpson | Mar 31, 2017 |

Cupping is a method of evaluating different characteristics of a particular coffee bean. Cupping allows us to compare and contrast coffees against each other, and allows us to get a better understanding of each coffee. – Stephen Leighton – Hasbean Every Friday at around 12.15 Middletown Coffee Co in Ballymena hold a FREE public coffee cupping. That means, anyone can drop in and taste an ever-changing selection of coffees. Because coffee is a fresh product, the options are always changing depending on harvest times in coffee producing countries. Coffee cupping at Middletown is relaxed and informal. The staff are...

Things we have been saying for years

Posted by Ally Simpson | Mar 27, 2017 |

Digital marketing. Social media. Digital strategy. The Internet. We have written about these in the simplest of terms in order to encourage you to jump in and get started. Our advice is free. Here are some examples from our archives: Five Things Your Ballymena Business Must Address Google Facts Ballymena Should Know and Understand Focus on Conversation Who is Listening to You A reminder that people matter Your customers, community, tribe… that’s what matters. There is no magic wand solution to the Internet that will help you, if you have not connected with real people. As a small business,...

Author: Ally Simpson

Digital? Hardly anyone’s actually doing it

Bradley Mountain in Ballymena

Middletown Coffee Bonanza

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