Author: Ally Simpson

Facebook and your data

By now you may have read about or at least spotted a news headline with the words, Cambridge Analytica, Facebook, Data, Privacy. In a nutshell: The data analytics firm that worked with Donald Trump’s election team and the winning Brexit campaign harvested millions of Facebook profiles of US voters, in one of the tech giant’s biggest ever data breaches, and used them to build a powerful software program to predict and influence choices at the ballot box. You can read a little more about the full story here. Maybe you don’t follow tech news and this washed over you a little....

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Clients and design

I spotted this list of rules for being a better client last week; White space is your friend No, you can’t watch us work Be open to things you didn’t imagine Be confident, not arrogant Nothing takes a second Don’t be rude Tell me the problem, not the solution Decide who will decide Have clarity of purpose H/T These are from a new book called Dear Client, This book will teach you how to get what you want from creative people by Bonnie Siegler.     I’m looking forward to picking the book up even though I am a...

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You only have low quality design assets

I know it seems attractive to cut a corner and save some money but, I regularly encounter design situations where the only logo available is a low resolution jpeg which is effectively useless. The designer is long gone, didn’t know what they were doing and now, you need re-branded. I said that here in a previous design post. You only have low quality design assets?   Maybe this situation has came about because you cut corners on your design work. Sometimes though, this problem may not be your fault. You’ve paid well for good design but then your designer...

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Free promotion you must appreciate

If you’re good at anything nowadays, chances are someone will talk about you on the web. Those chances go up if you are a business that interacts with people regularly. This is free promotion you must appreciate. Retailers. Coffee shops. Restaurants. Hotels. Mechanics. Delivery Services. We could make a huge list of businesses. In fact, maybe every single business and service applies. Everyone shares so much of their life online now that any experience, good or bad is likely to get a mention on social media. A Tweet, Facebook status, Instagram story… If the mention is good or complimentary and...

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Distinctive Good Design

Mainstream marketing and communication is often boring. Everyone saying the same thing, using the same formula for their branding, design and communication. The same formula for the website. Posting the same inspirational quotes over pictures of sunsets or people standing on cliff edges. So much of this seems like quick-fire short-cuts so that you can simply say something… anything. This is a quote from a post on my own blog, read the full post here. Distinctive good design stands out, gets noticed, looks different. Different from what you may ask? This is the challenge for a designer. Staying ahead...

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