Author: Ally Simpson

I know it seems attractive to cut a corner and save some money but, I regularly encounter design situations where the only logo available is a low resolution jpeg which is effectively useless. The designer is long gone, didn’t know what they were doing and now, you need re-branded. I said that here in a previous design post. You only have low quality design assets?   Maybe this situation has came about because you cut corners on your design work. Sometimes though, this problem may not be your fault. You’ve paid well for good design but then your designer...

If you’re good at anything nowadays, chances are someone will talk about you on the web. Those chances go up if you are a business that interacts with people regularly. This is free promotion you must appreciate. Retailers. Coffee shops. Restaurants. Hotels. Mechanics. Delivery Services. We could make a huge list of businesses. In fact, maybe every single business and service applies. Everyone shares so much of their life online now that any experience, good or bad is likely to get a mention on social media. A Tweet, Facebook status, Instagram story… If the mention is good or complimentary and...