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Best Practices are Crazy

Best practices are crazy. They point to one example, they don’t have any idea why the thing was actually successful but they go, “Well, they do it this way so we’re going to do it this way.” There’s this herd mentality and people are…

Who are our digital leaders

...our public, civic and business leaders need to become digital leaders — not just so that they can manage specifically digital programmes and projects, but so that they can make sure their entire organisations are relevant and effective…

Facebook and your data

By now you may have read about or at least spotted a news headline with the words, Cambridge Analytica, Facebook, Data, Privacy. In a nutshell: The data analytics firm that worked with Donald Trump’s election team and the winning Brexit…

Clients and design

I spotted this list of rules for being a better client last week; White space is your friend No, you can't watch us work Be open to things you didn't imagine Be confident, not arrogant Nothing takes a second Don't be rude Tell me the…

Distinctive Good Design

Mainstream marketing and communication is often boring. Everyone saying the same thing, using the same formula for their branding, design and communication. The same formula for the website. Posting the same inspirational quotes over…