The honest conversation is very different to the promotion conversation.
At Ballymena Today we talk to people. We work hard to bring value with our words, recommending local businesses and organisations who we have met and will continue to meet. We offer other business options too, design and advice are two key areas. We would rather have the honest conversation with you and not the promotion jargon.
Promotion puts beautifully decorative icing on a cake. Promotion is often happy to wildly exaggerate.
But, there is no long-term and lasting value in exaggerated promotion.