The unfair advantage

Here’s a sign I’ve never seen hanging in a corporate office, a mechanic’s garage or a politician’s headquarters:

WE HAVE AN UNFAIR ADVANTAGE:

We care more.

It’s easy to promise and difficult to do. But if you did it, it would work. More than any other skill or attitude, this is what keeps me (and people like me) coming back.

– from Seth’s Blog here.

I’m sure you know businesses and organisations that you support often because they care about what they do. They care about the product, customer, service, relationship and outcome. They aren’t only about money or their own gain. You’ve come to realise that they care through their actions and as a result, they have your loyalty.

Caring more isn’t a marketing gimmick. It’s a genuine emotion that compels people to act.

If you are a local business in Ballymena or the surrounding area; do you care? Do you care more?