As a small business owner, don’t assume that the world only wants stories from the big brands. They want to hear your story too. For the consumer, staying connected to the ongoing journeys of small businesses in their area can be an exciting and worthwhile practice in lots of different ways.
Consumers demand more from brands – they buy into storytelling – but storytelling is an art and it takes time to perfect. Content marketers will have to take the time to work out what they should say and how best to say it, if they don’t want their audiences to tune out – or worse, switch them off.