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social media

Facebook and your data

By now you may have read about or at least spotted a news headline with the words, Cambridge Analytica, Facebook, Data, Privacy. In a nutshell: The data analytics firm that worked with Donald Trump’s election team and the winning Brexit…

Your Brand Advocate

Is anyone in Ballymena advocating for your business and brand. It's not a new trend but, identifying customers, supporters and advocates who you can trust to share your brand is a super way to build a community and reach people who you may…

Fake or Real on the web

Massive collections of fake accounts are lying dormant on Twitter, suggests research. The largest network ties together more than 350,000 accounts and further work suggests others may be even bigger. UK researchers accidentally uncovered…

Spend the time it takes

Spend the time it takes to do social media properly, or don’t even bother being there. It’s a truly valuable marketing channel that deserves your time and brain-power. You need to be disciplined and make time to plan everything from content…

The online-self that we have created

When I started to blog in 2004 the web seemed like a very different place to what it is now. There was no Facebook, Twitter, Instagram or Snapchat. Back then connections with people all around the web almost always seemed courteous, kind…